A few seasons ago Zara Martin was seen sashaying around London Fashion Week with a metallic rucksack and I needed to know where it was from. Felder Felder was the label and ever since I have been hooked. It was wasn’t just the metallic accessories and dresses that caught my magpie eye. It was the flattering shapes and carefully put together colour pallettes that give a girly skater dress a grown up sex appeal.
Below: previous collections and ‘that’ backpack:
Founded in 2006, the identical twin designers, Annette and Daniela, studied at Central Saint Martin’s and decided to set up their label in the UK as oppose to their native Germany. They site London as their home, making many friends within the British industry, who they initially had shown small collections too. A year later a full catwalk collection was born.
Above: Felder Felder themselves!
They have been on schedule at London Fashion Week for the past few years, and we at Bang Tidy Styling were so excited to be personally invited by Annette to go and see the AW14 show three days ago.